CPC stands for cost per click and is one of the payment models of
affiliate marketing. It denotes the amount which an advertiser has to
pay each time someone clicks on the advertiser’s ad. The CPC affiliate
marketing lets the affiliate earn a certain amount per click for
displaying the ads. Years back, ClickTrade used to be a popular
advertising network and was bought by Microsoft but later abandoned most
likely due to the problems involved in combating the rampant fraud.
This is the major drawback associated with the CPC.

There have been found some software to do the
clicking for generations of money and hence, selecting a trustworthy
platform for marketing is the demand of the time. Google’s AdSense is
the highly popular form of affiliate marketing which also defines the
working mechanism of such marketing campaign. Every time a user clicks
on the Google Advert at a site, the site owners earn their bit of money.
This makes a CPC model but unique as compared to others since it is
contextual advertising and the banner or the advert is based on the
affiliate’s website content. Besides, Google monitors the click and all
these factors have made CPC work much well for Google.

Things
were certainly different in the earlier days of marketing and most
companies employed CPC model without putting a regulatory check. Various
problems and abuses resulted with time and some affiliates also began
to use adware and track cookies. The force-click technique and false
advertising became very common. Some even created spam sites with
keyword stuffing which involves random placement of keywords all over
the site for search engine to pick up and some other unethical
techniques are still in use as Black Hat SEO. Very small part of market,
like 1% use CPC as their affiliate marketing campaign due to various
negatives associated with it.

It is very important to find for a reliable source of marketing for CPC
for ethical marketing practice. The unethical and negatives of the CPC
has let other marketing campaigns to evolve in the market. However, one
can still find CPC networks in India which can offer fruitful results in
the ethical way. If selected with care, the CPC campaigns can result
into significant profit for the advertisers as well as affiliates.
Earning is sure and constant with CPC campaigns and can even help in the
periods of economy downturn.